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Jan 10, 2007


Love the idea of a fashionable 'dress' for your sofa? I read that Moooi has come up with an interesting project named Boutique, which is really an ambitious attempt to transform the way sofas are sold. Yes, it's interesting in the sense that their sofas will be sold 'undressed' in various dedicated boutiques and be delivered within 48 hours once the customer decides on the upholstery. A wide range of fabric covers, from the plain to the downright theatrical, for Marcel Wanders' basic “naked” sofa will be available for selection. With this project, Moooi aims to eliminate lengthy order times and allow customers to change the upholstery (and look) without having to buy a new sofa in future.

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1 comments: on "THE SOFA'S NEW CLOTHES"

dt said...

I'm sold on this idea