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Jun 23, 2010

LICENSE TO BUILD

"The ever innovative Belgian company Extremis takes a new approach to the market and gives consumers the choice to buy an actual Extremis product or to buy the rights to make a replica of the product they desire. There are multiple reasons for this radical approach. On the one hand, it’s a test case in Extremis’ search for the ultimate ecological production system. If people can build Extremis furniture themselves, no finished goods need to be shipped. On the other hand, it’s a statement affirming that the value of Extremis products does not only lie in the products themselves, but that the protected creative work behind them also has its value." Link


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